B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- quota attainment expectation rate for B2B sales representatives (2024)
67% of sales representatives did not expect to meet their quota.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
5,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://deelan.ai/resources/sales-coaching-statistics ↗
Source Article
Sales Coaching Statistics 2026: 60+ Data Points on AI, Performance, and Feedback
Only 21% of employees strongly agree that they received meaningful feedback from their manager in the past week (Gallup, Post-Pandemic Workplace Research 2025).
The coaching gap is especially costly in sales: 67% of representatives did not expect to meet quota, while sellers reported spending 70% of…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce State of Sales 2024 survey of 5,500 sales professionals across 27 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales representatives: 67% quota attainment expectation rate. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sellers-not-expecting-to-meet-quota-2024
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<blockquote cite="https://lighthousedata.io/data/sellers-not-expecting-to-meet-quota-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- quota attainment expectation rate for B2B sales representatives<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/sellers-not-expecting-to-meet-quota-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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