B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- percentage of time spent selling for average sellers (2026)
Sellers spend an average of 40% of their working time actively selling.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
Salesforce
Primary
Tier A
https://www.scoop.solar/blog/eliminate-double-data-entry-crm-field-service-tools/ ↗
Source Article
Eliminate Double Data Entry Between CRM and ERP in 7 Steps
To eliminate double data entry between CRM and ERP, give each data type one system of record, map the fields that must match, and connect the systems with a sync that runs on set triggers, such as a closed deal. Put your field service tool in the same flow so job and invoice data are never typed twi…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce State of Sales report, published February 3, 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average sellers: 40% percentage of time spent selling. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seller-selling-time-40-percent-2026
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<blockquote cite="https://lighthousedata.io/data/seller-selling-time-40-percent-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- percentage of time spent selling for average sellers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/seller-selling-time-40-percent-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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