B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- percentage of time spent selling for B2B sales reps (2024)
According to Salesforce's 2024 State of Sales report, sales reps spend only 28% of their time actively selling.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://getfairview.com/blog/sales-rep-productivity-metrics ↗
Source Article
Sales Rep Productivity Metrics: What to Track — Fairview
- Activity benchmarks: calls, emails, and meetings per week for SDRs and AEs
- Output metrics: pipeline generated, quota attainment distribution, win rate
- Efficiency metrics: revenue per rep, cost per opportunity, ramp time
- Benchmark tables by role and company stage
- Five FAQ answers on how to …
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce 2024 State of Sales report as cited by Fairview
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales reps: 28% percentage of time spent selling. Source: Salesforce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rep-selling-time-28pct-salesforce-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rep-selling-time-28pct-salesforce-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- percentage of time spent selling for B2B sales reps<br><small>Source: Salesforce (2024) · <a href="https://lighthousedata.io/data/rep-selling-time-28pct-salesforce-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.