B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- sale probability to existing customer for global businesses (2026)
Companies have a 60% to 70% probability of selling to an existing customer.
- The source cites a range of 60-70% rather than a single point estimate
- Comparison figure is 5-20% for selling to a new prospect
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
anotherwebispossible.co.uk
Primary
Tier C
https://www.anotherwebispossible.co.uk/article/growth-hacking-is-manipulation ↗
Source Article
Growth Hacking Is Manipulation
Original Research
anotherwebispossible.co.uk
· Original study ↗
Methodology
Range 60-70%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global businesses: 60% sale probability to existing customer. Source: anotherwebispossible.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sell-to-existing-60-70pct
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<blockquote cite="https://lighthousedata.io/data/sell-to-existing-60-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- sale probability to existing customer for global businesses<br><small>Source: anotherwebispossible.co.uk (2026) · <a href="https://lighthousedata.io/data/sell-to-existing-60-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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