B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
82,000,000
82,000,000 -- program reach for Dove Self-Esteem Project (2024)
The Dove Self-Esteem Project reached over 82 million young people worldwide through educational workshops and resources by 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82,000,000
Unit
Count
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unilever/Dove
Primary
Tier B
https://digitalarkitechs.com/blog/the-dove-real-beauty-campaign-a-case-study-in-emotional-branding/ ↗
Source Article
The Dove Real Beauty Campaign: A Case Study in Emotional Branding
“The beauty of a woman is not in the clothes she wears, the figure that she carries, or the way she combs her hair.” This powerful insight from Audrey Hepburn captures the essence of what would become one of the most transformative campaigns in modern advertising history.
In 2004, Dove launched some…
Original Research
Unilever/Dove
· Original study ↗
Methodology
Cumulative program reach via educational workshops and resources
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Dove Self-Esteem Project: 82,000,000 program reach. Source: Unilever/Dove (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/self-esteem-project-82m-reached
HTML Embed
<blockquote cite="https://lighthousedata.io/data/self-esteem-project-82m-reached" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82,000,000</strong> -- program reach for Dove Self-Esteem Project<br><small>Source: Unilever/Dove (2024) · <a href="https://lighthousedata.io/data/self-esteem-project-82m-reached" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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