B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- response rate uplift vs average for segmented direct mail campaigns (2025)
Direct mail campaigns with tightly matched, segmented lists consistently outperform average response rates by 20% to 40%.
- Reported as a range of 20% to 40%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data & Marketing Association
Primary
Tier C
https://www.emaildatagroup.net/b2b-tele-users/telephone-users-email-lists-mailing-addresses ↗
Source Article
TelePhone Phone Users List | TelePhone Vendors Mailing Addresses from Email Data Group
Your direct mail campaign just landed. Three hundred thousand pieces. But when the response data comes back, you're looking at a 0.4% return rate and a campaign manager asking why you couldn't target people who actually own and actively use a mobile device.
Most list vendors give you names and addre…
Original Research
Data & Marketing Association
· Original study ↗
Methodology
Range 20%-40%; midpoint extracted. Attributed to DMA benchmarking context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
segmented direct mail campaigns: 20% response rate uplift vs average. Source: Data & Marketing Association (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-list-outperformance-dma
HTML Embed
<blockquote cite="https://lighthousedata.io/data/segmented-list-outperformance-dma" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- response rate uplift vs average for segmented direct mail campaigns<br><small>Source: Data & Marketing Association (2025) · <a href="https://lighthousedata.io/data/segmented-list-outperformance-dma" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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