B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- email click through rate lift segmented vs unsegmented for segmented email campaigns (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://purelystartup.com/post/online-business-automation ↗
Source Article
How to Save Hours Every Week with Online Business Automation
How to Save Hours Every Week with Online Business Automation
66% of small businesses now consider automation essential for running their business, according to a report by Zapier. This shows how common and necessary it has become.
Online business automation is a growing part of this shift that is he…
Original Research
HubSpot
· Original study ↗
Methodology
Relative lift of segmented vs unsegmented email campaigns, cited from HubSpot research; original report not named or dated in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
segmented email campaigns: 50% email click through rate lift segmented vs unsegmented. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-emails-ctr-lift-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/segmented-emails-ctr-lift-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email click through rate lift segmented vs unsegmented for segmented email campaigns<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/segmented-emails-ctr-lift-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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