B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- click through rate uplift from segmentation for Segmented email campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://www.auraads.co/post/email-marketing-how-to-increase-ecommerce-customer-retention ↗
Source Article
How to Increase Ecommerce Customer Retention | Aura Ads
Email Marketing: How to Increase Ecommerce Customer Retention
Customer retention is a proven formula for business growth. In fact, studies have found that increasing customer retention by just 5% can increase profits from 25% to a whopping 95%.
Luckily, there are a number of different approaches eCo…
Original Research
Campaign Monitor
· Original study ↗
Methodology
Comparison of segmented vs unsegmented email campaigns; source not explicitly named for this figure (commonly attributed to Campaign Monitor/Mailchimp data).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Segmented email campaigns: 50% click through rate uplift from segmentation. Source: Campaign Monitor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-emails-clicks-uplift-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/segmented-emails-clicks-uplift-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click through rate uplift from segmentation for Segmented email campaigns<br><small>Source: Campaign Monitor (2026) · <a href="https://lighthousedata.io/data/segmented-emails-clicks-uplift-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.