B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- email click through rate lift from segmentation for Segmented email campaigns (vs unsegmented campaigns) (2026)
Segmented emails drive 50% more click-throughs than unsegmented emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier B
https://auraads.co/blog/email-marketing-how-to-increase-ecommerce-customer-retention ↗
Source Article
How to Increase Ecommerce Customer Retention
Original Research
Campaign Monitor
· Original study ↗
Methodology
Segmented emails drive 50% more click-throughs than unsegmented ones; statistic widely attributed to Campaign Monitor segmentation research but not directly cited in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Segmented email campaigns (vs unsegmented campaigns): 50% email click through rate lift from segmentation. Source: Campaign Monitor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-emails-50pct-more-clickthroughs
HTML Embed
<blockquote cite="https://lighthousedata.io/data/segmented-emails-50pct-more-clickthroughs" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email click through rate lift from segmentation for Segmented email campaigns (vs unsegmented campaigns)<br><small>Source: Campaign Monitor (2026) · <a href="https://lighthousedata.io/data/segmented-emails-50pct-more-clickthroughs" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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