B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- click rate lift from segmentation for segmented email campaigns (2026)
Segmented email campaigns generate 50% more clicks than unsegmented campaigns.
- Compared against unsegmented email campaigns
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.mailblast.io/blog/comparisons/mailchimp-pricing-explained ↗
Source Article
Mailchimp Pricing Explained: What You Actually Pay at 10K, 25K, and 100K Contacts
You check Mailchimp's pricing page, see "starts at $13/month," and think you've got a handle on costs. Then your list hits 10,000 contacts and your monthly bill jumps to $135. What happened?
Mailchimp's pricing structure confuses thousands of businesses every year. The platform charges based on cont…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot via third-party blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
segmented email campaigns: 50% click rate lift from segmentation. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-emails-50-more-clicks
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<blockquote cite="https://lighthousedata.io/data/segmented-emails-50-more-clicks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- click rate lift from segmentation for segmented email campaigns<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/segmented-emails-50-more-clicks" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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