B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- share of total email sends segmented for Segmented email campaigns (2025)
Segmented email campaigns represent 24% of total email sends.
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View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Labnify
Primary
Tier C
https://labnify.com/blog/25-email-marketing-benchmarks-you-should-know/ ↗
Source Article
25 Email Marketing Benchmarks You Should Know
“Email marketing remains the highest ROI marketing channel with returns averaging $42 for every $1 spent.”
Why Email Marketing Benchmarks Are Your Secret Weapon
Understanding email marketing benchmarks isn’t just about collecting data—it’s about gaining control over your marketing destiny. When you …
Original Research
Labnify
· Original study ↗
Methodology
Aggregator blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Segmented email campaigns: 24% share of total email sends segmented. Source: Labnify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-email-sends-share-24
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<blockquote cite="https://lighthousedata.io/data/segmented-email-sends-share-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share of total email sends segmented for Segmented email campaigns<br><small>Source: Labnify (2025) · <a href="https://lighthousedata.io/data/segmented-email-sends-share-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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