B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- segmented email campaign click through lift for Segmented email campaigns (vs non-segmented) (2024)
Segmented email campaigns can drive 50% more click-throughs than non-segmented campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sender
Primary
Tier C
https://clever-clicks.co.uk/blog/maximising-your-online-revenue-with-email-marketing/ ↗
Source Article
Maximising Your Online Revenue With Email Marketing - Clever Clicks Digital
By Sam Read
Digital Marketing Executive
Sam has 6 years of digital marketing experience, starting as an apprentice and building on his Fashion Marketing degree. He specialises in SEO, content, and design.
4 January 2024
Blog Email MarketingEmail marketing is a strong digital connection to promote yo…
Original Research
Sender
· Original study ↗
Methodology
Relative lift in click-throughs for segmented vs non-segmented email campaigns; attributed to Sender
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Segmented email campaigns (vs non-segmented): 50% segmented email campaign click through lift. Source: Sender (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmented-email-click-through-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/segmented-email-click-through-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- segmented email campaign click through lift for Segmented email campaigns (vs non-segmented)<br><small>Source: Sender (2024) · <a href="https://lighthousedata.io/data/segmented-email-click-through-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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