B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10%
10% -- revenue lift from segmentation for businesses excelling in customer segmentation (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.digidir.com/using-data-analytics-to-drive-marketing-decisions/ ↗
Source Article
Using Data Analytics to Drive Marketing Decisions - DigiDir – Digital Marketing Agency
In a bustling city, there’s a marketer, Sarah, staring at her computer screen, surrounded by charts and graphs. Her challenge is not uncommon in the modern marketing world – to make sense of the vast ocean of data her campaigns generate. Sarah’s story mirrors the journey of marketers worldwide, navi…
Original Research
Bain & Company
· Original study ↗
Methodology
Cited from Bain & Company study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses excelling in customer segmentation: 10% revenue lift from segmentation. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmentation-revenue-lift-10
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<blockquote cite="https://lighthousedata.io/data/segmentation-revenue-lift-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- revenue lift from segmentation for businesses excelling in customer segmentation<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/segmentation-revenue-lift-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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