B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- email engagement lift from segmentation for segmented email campaigns (2025)
Email list segmentation drives 30% more opens.
- The source sentence also notes a 50% increase in clicks alongside 30% more opens.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://mediusware.com/blog/future-of-email-marketing ↗
Source Article
The Future of Email Marketing: Top Trends for 2025 and Beyond
- AI, privacy, and mobile-first strategies are redefining the inbox in 2025.
- Smarter segmentation, interactive content, and trust-building fuel higher ROI.
- Future-proof your program with tools, a 60-day plan, and sustainable practices.
The Future of Email Marketing: Trends for 2025 and Beyond
Wh…
Original Research
HubSpot
· Original study ↗
Methodology
Two figures cited: 30% opens (extracted), 50% clicks; source HubSpot
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
segmented email campaigns: 30% email engagement lift from segmentation. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmentation-opens-30-clicks-50
HTML Embed
<blockquote cite="https://lighthousedata.io/data/segmentation-opens-30-clicks-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email engagement lift from segmentation for segmented email campaigns<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/segmentation-opens-30-clicks-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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