B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- segmentation ranked most effective strategy share for Email marketers (2023)
78% of respondents ranked subscriber segmentation as the most effective strategy for email marketing campaigns.
- No original survey source, sample size, or date of data collection specified in text
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
smaily.com
Primary
Tier C
https://smaily.com/email-marketing-for-hospitality-industry/ ↗
Source Article
Email Marketing for the Hospitality Industry
If you’re in the bustling hospitality industry, you know the challenge well: How do you spread the word about your fabulous hotel, outstanding restaurant, or adrenaline-pumping adventure service? There’s social media, of course, with its over four billion users who are likely to include your target …
Original Research
smaily.com
· Original study ↗
Methodology
Share of respondents who ranked subscriber segmentation as the most effective strategy for email marketing campaigns; no original survey attribution or date provided in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketers: 78% segmentation ranked most effective strategy share. Source: smaily.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segmentation-most-effective-email-strategy-78
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<blockquote cite="https://lighthousedata.io/data/segmentation-most-effective-email-strategy-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- segmentation ranked most effective strategy share for Email marketers<br><small>Source: smaily.com (2023) · <a href="https://lighthousedata.io/data/segmentation-most-effective-email-strategy-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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