B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- consumers reporting improved brand satisfaction from personalisation for consumers (2025)
52% of consumers agree that their brand satisfaction improves as digital experiences become more personalised.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Segment
Primary
Tier C
https://www.360and5.com/blogs/news/what-e-commerce-personalisation-means-in-2025 ↗
Source Article
What E-commerce Personalisation Means in 2025
What E-commerce Personalisation Means in 2025
Guides
E-commerce success depends on adopting smarter, more strategic, and privacy-conscious personalisation solutions.
E-commerce personalisation in 2025 has advanced well beyond recommending similar products or addressing customers by name. It now refe…
Original Research
Segment
· Original study ↗
Methodology
Cited from Segment study via secondary blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 52% consumers reporting improved brand satisfaction from personalisation. Source: Segment (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/segment-personalisation-brand-satisfaction
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<blockquote cite="https://lighthousedata.io/data/segment-personalisation-brand-satisfaction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- consumers reporting improved brand satisfaction from personalisation for consumers<br><small>Source: Segment (2025) · <a href="https://lighthousedata.io/data/segment-personalisation-brand-satisfaction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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