B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- percentage decrease ctr for AI Overview queries (2025-09)
Organic CTR decreased by approximately 61% for AI Overview queries by September 2025 according to Seer Interactive.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://seovendor.co/how-agencies-monetize-zero-click-commercial-seo-gaps/ ↗
Source Article
How Agencies Monetize Zero-Click Commercial SEO Gaps
Zero-click results often hide real revenue opportunities. We help agencies turn search visibility into offers clients can actually buy. Impressions can reveal demand before website visits begin. That gap creates an opportunity to connect content, advertising, and services around what buyers already …
Original Research
Seer Interactive
· Original study ↗
Methodology
found by Seer Interactive
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI Overview queries: 61% percentage decrease ctr. Source: Seer Interactive (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seer_interactive_ai_overview_ctr_decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seer_interactive_ai_overview_ctr_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- percentage decrease ctr for AI Overview queries<br><small>Source: Seer Interactive (2025-09) · <a href="https://lighthousedata.io/data/seer_interactive_ai_overview_ctr_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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