B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- paid click through rate drop for Google Ads queries with AI Overviews (2026)
Paid CTR experienced a 68% drop for queries where Google AI Overviews appear.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://www.365iwebdesign.co.uk/news/2026/02/10/ai-overviews-steal-58-percent-clicks-uk-websites/ ↗
Source Article
AI Overviews Now Steal 58% of Clicks: What UK Businesses Must Do
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive research published via Search Engine Land
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads queries with AI Overviews: 68% paid click through rate drop. Source: Seer Interactive (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seer-paid-ctr-drop-68pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seer-paid-ctr-drop-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- paid click through rate drop for Google Ads queries with AI Overviews<br><small>Source: Seer Interactive (2026) · <a href="https://lighthousedata.io/data/seer-paid-ctr-drop-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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