B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- organic ctr reduction for Google AI Overviews (2026)
Queries with Google AI Overviews see a 61% lower organic CTR according to Seer Interactive.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
25,100,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier B
https://kirro.io/ctr-industry-benchmarks ↗
Source Article
CTR benchmarks by industry (2026 data)
A good click-through rate depends on where you’re measuring it. Google Search Ads average 6.64%. Display ads sit around 0.46%. LinkedIn hovers at 0.44%. Comparing your LinkedIn CTR to a Google Ads benchmark is like comparing your 5K time to someone’s bike race. Same sport, different rules.
This post…
Original Research
Seer Interactive
· Original study ↗
Methodology
Seer Interactive study of 25.1 million organic impressions across 42 organizations
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Google AI Overviews: 61% organic ctr reduction. Source: Seer Interactive (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seer-ai-overviews-organic-ctr-drop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seer-ai-overviews-organic-ctr-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- organic ctr reduction for Google AI Overviews<br><small>Source: Seer Interactive (2026) · <a href="https://lighthousedata.io/data/seer-ai-overviews-organic-ctr-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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