B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- organic ctr change ai overview yoy for Organic search queries where an AI Overview is present (2025-11)
Organic click-through rate for search queries where an AI Overview is present dropped 61% year-over-year.
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Lighthouse Research Team
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Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier C
https://linksamplifier.com/brand-mentions-in-link-building/ ↗
Source Article
Brand Mentions in Link Building: Amplify Your SEO and Authority
Link building has evolved beyond simply collecting backlinks. Today’s SEO professionals understand that brand mentions, references to a company’s name, products, or services without direct links, have become equally valuable for building online authority and visibility.
Brand mentions now influence …
Original Research
Seer Interactive
· Original study ↗
Methodology
Year-over-year decline in organic CTR when AI Overview present
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic search queries where an AI Overview is present: 61% organic ctr change ai overview yoy. Source: Seer Interactive (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seer-ai-overview-organic-ctr-drop-2025
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<blockquote cite="https://lighthousedata.io/data/seer-ai-overview-organic-ctr-drop-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- organic ctr change ai overview yoy for Organic search queries where an AI Overview is present<br><small>Source: Seer Interactive (2025-11) · <a href="https://lighthousedata.io/data/seer-ai-overview-organic-ctr-drop-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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