B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
43%
43% -- share of consumers seeking more information after reading reviews for US online shoppers (2024)
43% of consumers seek out more information after reading reviews.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bizrate Insights
Primary
Tier A
https://staging-cbbf-bizrateinsights.wpcomstaging.com/from-stars-to-sales-how-reviews-steer-ecommerc… ↗
Source Article
The Power of Product Reviews: How They Drive Ecommerce Success
/ resources
September 17, 2024
Guest Writer, Bizrate Insights
Product reviews have a significant influence over online shopping decisions. How do we know this? According to a recent Bizrate Insights survey of over 500 shoppers, 74% of consumers always or often read reviews before making a purchase, …
Original Research
Bizrate Insights
· Original study ↗
Methodology
Bizrate Insights survey of over 500 shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US online shoppers: 43% share of consumers seeking more information after reading reviews. Source: Bizrate Insights (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seek-info-after-reviews-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seek-info-after-reviews-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- share of consumers seeking more information after reading reviews for US online shoppers<br><small>Source: Bizrate Insights (2024) · <a href="https://lighthousedata.io/data/seek-info-after-reviews-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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