B
Evidence Grade B
Safe to Cite
Current
19.2%
19.2% -- checkout conversion rate for ecommerce website (desktop) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19.2%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Conversion Fanatics
Primary
Tier B
https://conversionfanatics.com/just-much-can-security-seals-increase-conversions/ ↗
Source Article
Just How Much Can "Security" Seals Increase Conversions? - Conversion Fanatics
In marketing, particularly digital marketing trust is a HUGE factor in the majority of buying decisions. If a potential customer doesn’t trust the site they are less likely to enter their information, sensitive information, to make a purchase.
Today we are going to look at a particular case study th…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Conversion Fanatics
· Original study ↗
Methodology
After 2000 unique visitors, results have been stable.
Segmentation
IndustryeCommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
ecommerce website (desktop): 19.2% checkout conversion rate. Source: Conversion Fanatics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/security-seals-conversion-increase-desktop
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<blockquote cite="https://lighthousedata.io/data/security-seals-conversion-increase-desktop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19.2%</strong> -- checkout conversion rate for ecommerce website (desktop)<br><small>Source: Conversion Fanatics (2026) · <a href="https://lighthousedata.io/data/security-seals-conversion-increase-desktop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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