B
Evidence Grade B
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accuracy verified by the review judge
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Recent
77%
77% -- increased likelihood of third purchase for users making second purchase same day to 7 days after first (2025)
Users of mid-core and hardcore gaming apps who made a second in-app purchase between the same day as their first and seven days after were 77% more likely to make a third purchase.
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Lighthouse Research Team
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Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adikteev
Primary
Tier B
https://www.pocketgamer.biz/64-percent-of-hardcore-and-mid-core-paying-users-generate-97-percent-of-… ↗
Source Article
64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?
64% of hardcore and mid-core paying users generate 97% of revenue-Are you leveraging your gaming app audience?
New research from Adikteev delves into the mid-core and hardcore gaming market offering insight into maximising marketing strategies for game developers and publishers.
Hardcore and mid-cor…
Original Research
Adikteev
· Original study ↗
Methodology
Adikteev research on mid-core and hardcore gaming apps
Methodology documented
Segmentation
Industrymarketing
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Plain Text
users making second purchase same day to 7 days after first: 77% increased likelihood of third purchase. Source: Adikteev (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/second-purchase-same-day-third-purchase-likelihood
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<blockquote cite="https://lighthousedata.io/data/second-purchase-same-day-third-purchase-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- increased likelihood of third purchase for users making second purchase same day to 7 days after first<br><small>Source: Adikteev (2025) · <a href="https://lighthousedata.io/data/second-purchase-same-day-third-purchase-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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