B
Evidence Grade B
Graded
under review
Safe to Cite
Current
21%
21% -- reply rate second email for Sales follow-up emails (Yesware users) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yesware
Primary
Tier A
https://www.yesware.com/blog/sales-follow-up-email-mistakes/ ↗
Source Article
10 Follow-Up Email Mistakes That Are Costing You Time and Money
Original Research
Yesware
· Original study ↗
Methodology
Yesware platform data on email reply rates: 21% chance of a reply to the second email when the first receives no reply.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales follow-up emails (Yesware users): 21% reply rate second email. Source: Yesware (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/second-email-reply-rate-21pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/second-email-reply-rate-21pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- reply rate second email for Sales follow-up emails (Yesware users)<br><small>Source: Yesware (2026) · <a href="https://lighthousedata.io/data/second-email-reply-rate-21pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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