B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2
2 -- advertising roi multiplier for Campaigns optimised for media cost and business/product seasonality (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2
Unit
Multiple
Data Vintage
2026
Entity
Sample Size
28,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox / accelero
Primary
Tier A
https://www.thinkbox.tv/research/thinkbox-research/the-drivers-of-profitability ↗
Source Article
The drivers of profitability
Background
What drives advertising profitability? What are the factors you can focus on that will give you the maximum marketing benefit? How can you work out where to allocate resource? Wouldn’t it be great if there was a rigorously researched, evidence-based checklist?
Well, there is – or was.
Bac…
Original Research
Thinkbox / accelero
· Original study ↗
Methodology
From factoring both media cost seasonality and business sales seasonality vs a non-optimised campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Campaigns optimised for media cost and business/product seasonality: 2 advertising roi multiplier. Source: Thinkbox / accelero (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seasonality-optimisation-roi-multiplier
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seasonality-optimisation-roi-multiplier" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- advertising roi multiplier for Campaigns optimised for media cost and business/product seasonality<br><small>Source: Thinkbox / accelero (2026) · <a href="https://lighthousedata.io/data/seasonality-optimisation-roi-multiplier" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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