B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

281

281 -- in world traffic score for Sears store on IBM Innovation Island (2007-06)

Name: In World Traffic Score Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-02

2007-06 · Wired

On a random day in June 2007, the Sears store on IBM's Innovation Island in Second Life had an in-world traffic score of 281.

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Attribution: Wired View source

Lighthouse Research Team

Last verified: 2026-10-02 · How we verify data →

Source verified Evidence graded

Value

281

Unit

Score

Data Vintage

2007-06

Entity

Sears store on IBM Innovation Island

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Wired Primary Tier B

http://www.atmasphere.net/archives/2007/07/25/wired-confirms-second-life-is-more-of-a-time-and-budge… ↗

Confidence: 28/100 Vintage: 2007-06 Channel: Common Crawl

Source Article

Wired Confirms Second Life is More of a Time and Budget Suck Than Marketing Channel

Original Research

Wired · Original study ↗

Methodology

Linden Lab in-world traffic tally

Methodology documented

Segmentation

IndustryRetail RegionGlobal Channelevents

Cite this stat

Plain Text

Sears store on IBM Innovation Island: 281 in world traffic score. Source: Wired (2007-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sears-ibm-island-traffic-score-2007

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<blockquote cite="https://lighthousedata.io/data/sears-ibm-island-traffic-score-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>281</strong> -- in world traffic score for Sears store on IBM Innovation Island<br><small>Source: Wired (2007-06) · <a href="https://lighthousedata.io/data/sears-ibm-island-traffic-score-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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