B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27
27 -- in world traffic score for Coca-Cola Virtual Thirst pavilion (2007-06)
On a random day in June 2007, Coke's Virtual Thirst pavilion in Second Life had an in-world traffic score of 27.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27
Unit
Score
Data Vintage
2007-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wired
Primary
Tier B
http://www.atmasphere.net/archives/2007/07/25/wired-confirms-second-life-is-more-of-a-time-and-budge… ↗
Source Article
Wired Confirms Second Life is More of a Time and Budget Suck Than Marketing Channel
Original Research
Wired
· Original study ↗
Methodology
Linden Lab in-world traffic tally
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola Virtual Thirst pavilion: 27 in world traffic score. Source: Wired (2007-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coke-virtual-thirst-traffic-score-2007
HTML Embed
<blockquote cite="https://lighthousedata.io/data/coke-virtual-thirst-traffic-score-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27</strong> -- in world traffic score for Coca-Cola Virtual Thirst pavilion<br><small>Source: Wired (2007-06) · <a href="https://lighthousedata.io/data/coke-virtual-thirst-traffic-score-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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