B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- ai overview display rate for Google Search (UK & US) (2025)
17% of all searches in the UK and US display AI Overviews.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Source Article
Kaizen | Digital Marketing Agency UK | Digital PR, SEO, Social Media
aio
Don’t Fear The Bots – Why AIO Can’t Rank Without You
Published: 23/09/25 - Updated: 02/10/25
The AI Landscape
Two sides of AI Search – Google (Gemini/AI mode/AI Overviews) and LLM search (ChatGPT, Perplexity, Claude).
ChatGPT’s growth has been exponential and is expected to be 1% of all web traf…
Methodology
Share of UK and US searches displaying AI Overviews; original study not cited. Consistent with published industry measurements (e.g., Pew ~18%, Semrush ~13%).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search (UK & US): 17% ai overview display rate. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/searches-displaying-ai-overviews-uk-us
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<blockquote cite="https://lighthousedata.io/data/searches-displaying-ai-overviews-uk-us" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- ai overview display rate for Google Search (UK & US)<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/searches-displaying-ai-overviews-uk-us" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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