B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- searcher ignore rate for paid search ads (2024)
Between 70% and 80% of searchers ignore paid ads and focus exclusively on organic search results.
- Reported as a range (70-80%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
endpointdigital.com.au
Primary
Tier C
https://endpointdigital.com.au/organic-vs-paid-search/ ↗
Source Article
Organic Vs Paid Search In 2024 | Endpoint Digital
Have you just started your digital marketing journey and are looking to get your website ranked first page on Google?
Well, in order to get there, you’ll need to understand organic vs paid search.
We all want to be on the first page of Google.
There is a running joke that the second page of Google i…
Original Research
endpointdigital.com.au
· Original study ↗
Methodology
Range 70–80%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid search ads: 70% searcher ignore rate. Source: endpointdigital.com.au (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/searchers-ignore-paid-ads-70-80
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<blockquote cite="https://lighthousedata.io/data/searchers-ignore-paid-ads-70-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- searcher ignore rate for paid search ads<br><small>Source: endpointdigital.com.au (2024) · <a href="https://lighthousedata.io/data/searchers-ignore-paid-ads-70-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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