B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
43%
43% -- traffic share for US online retailers (2004)
Online retailers reported that search traffic accounted for 43 percent of traffic to their websites in 2004.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2004
Entity
Sample Size
136
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Forrester/Shop.org
Primary
Tier A
https://searchenginewatch.com/2005/05/30/the-search-engine-update-number-198-may-31-2005/ ↗
Source Article
The Search Engine Update - Number 198 - May 31, 2005
The Search Engine Update - Number 198 - May 31, 2005
Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of May 2005.
Search Engine Watch editor Danny Sullivan's recap of top search engine stories from the second half of May 2005.
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Original Research
Forrester/Shop.org
· Original study ↗
Methodology
Forrester/Shop.org report
Methodology documented
Segmentation
Channelgovernment
Cite this stat
Plain Text
US online retailers: 43% traffic share. Source: Forrester/Shop.org (2004). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-traffic-share-2004
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<blockquote cite="https://lighthousedata.io/data/search-traffic-share-2004" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- traffic share for US online retailers<br><small>Source: Forrester/Shop.org (2004) · <a href="https://lighthousedata.io/data/search-traffic-share-2004" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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