B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- search traffic decline forecast for global search traffic (2024-2026)
Gartner predicts that search traffic will decrease by 25% between 2024 and 2026 as a result of AI chatbots.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.seobility.net/en/wiki/generative-engine-optimization ↗
Source Article
Generative Engine Optimization (GEO)
Definition
Generative Engine Optimization (GEO) describes the practice of optimizing content specifically for AI-powered search engines like ChatGPT, Gemini, Perplexity, Copilot, and Google’s AI Overviews. It is sometimes also referred to as AI Optimization, Answer Engine Optimization, or Generative…
Original Research
Gartner
· Original study ↗
Methodology
Gartner forecast cited by Seobility; prediction of search traffic decline due to AI chatbots
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global search traffic: 25% search traffic decline forecast. Source: Gartner (2024-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-traffic-drop-ai-chatbots-2026
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<blockquote cite="https://lighthousedata.io/data/search-traffic-drop-ai-chatbots-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- search traffic decline forecast for global search traffic<br><small>Source: Gartner (2024-2026) · <a href="https://lighthousedata.io/data/search-traffic-drop-ai-chatbots-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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