B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- search traffic decline forecast for Search traffic (2026)
Gartner forecasts that search traffic will drop by 25% by 2026 due to the shift toward AI search features.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.scribendi.net/blog/seo/google-fastsearch-b2b-ai-overviews/ ↗
Source Article
How Google's FastSearch Changes B2B Visibility in AI Overviews - Scribendi Digital Marketing
What You'll Learn
- What Google FastSearch is and how it changes search results for B2B queries
- Why FastSearch prioritizes different content than traditional search rankings
- How FastSearch impacts your visibility when decision-makers research vendors
- Which content formats and structures perfor…
Original Research
Gartner
· Original study ↗
Methodology
Gartner forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search traffic: 25% search traffic decline forecast. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-search-traffic-drop-2026
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<blockquote cite="https://lighthousedata.io/data/gartner-search-traffic-drop-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- search traffic decline forecast for Search traffic<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/gartner-search-traffic-drop-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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