B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
21%
21% -- share of travellers beginning hotel research on search engine for Search engines (2026)
21% of travellers begin researching hotels on a search engine.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
12,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SiteMinder
Primary
Tier A
https://www.arodigitalstrategy.com/hotelier-hub/latest-article/why-organic-traffic-is-falling-but-ho… ↗
Source Article
Why Organic Traffic Is Falling
Original Research
SiteMinder
· Original study ↗
Methodology
SiteMinder Changing Traveller Report 2026, survey of more than 12,000 travellers across 14 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search engines: 21% share of travellers beginning hotel research on search engine. Source: SiteMinder (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-engine-first-hotel-research-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/search-engine-first-hotel-research-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- share of travellers beginning hotel research on search engine for Search engines<br><small>Source: SiteMinder (2026) · <a href="https://lighthousedata.io/data/search-engine-first-hotel-research-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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