B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- social commerce share of initial discovery for DTC brands in Southeast Asia (2025)
Instagram and TikTok Shop drive 30-40% of initial product discovery for DTC brands in Southeast Asia.
- Reported as a range of 30-40%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
80
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WebMedic
Primary
Tier C
https://webmedic.com/ecommerce-customer-journey ↗
Source Article
Ecommerce Customer Journey: Map Every Touchpoint | WebMedic
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Original Research
WebMedic
· Original study ↗
Methodology
Range of 30-40%; midpoint of 35 used. Self-reported WebMedic client data combined with JP Morgan E-commerce Payments Report 2025 context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DTC brands in Southeast Asia: 30% social commerce share of initial discovery. Source: WebMedic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-social-discovery-share
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<blockquote cite="https://lighthousedata.io/data/sea-social-discovery-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- social commerce share of initial discovery for DTC brands in Southeast Asia<br><small>Source: WebMedic (2025) · <a href="https://lighthousedata.io/data/sea-social-discovery-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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