B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
62%
62% -- percentage of marketers investing in content management tools for Southeast Asia marketers (2021)
62% of marketers in Southeast Asia have tried investing in or leveraging existing content management tools and platforms to spur creativity.
- Includes leveraging existing content management tools and platforms in addition to investing in new ones to spur creativity
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optimizely
Primary
Tier A
https://martechasia.net/news/seamless-marketer-experiences-are-critical-to-driving-creativity-in-new… ↗
Source Article
Seamless marketer experiences are critical to driving creativity in new era of remote & hybrid work: Optimizely Survey | MartechAsia
90% of marketers in Southeast Asia say remote and virtual work impacted their ability to deliver exceptional customer experiences.
Remote and hybrid work environments created dispersed marketing teams that significantly impacted marketing’s ability to drive the same high quality Customer Experience …
Original Research
Optimizely
· Original study ↗
Methodology
Optimizely global survey of 900 senior marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Southeast Asia marketers: 62% percentage of marketers investing in content management tools. Source: Optimizely (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-marketers-content-management-tools-creativity
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sea-marketers-content-management-tools-creativity" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- percentage of marketers investing in content management tools for Southeast Asia marketers<br><small>Source: Optimizely (2021) · <a href="https://lighthousedata.io/data/sea-marketers-content-management-tools-creativity" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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