B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- video commerce share of gmv for Southeast Asia e-commerce (2024)
Over 20% of Southeast Asia's Gross Merchandise Value (GMV) is attributed to video commerce according to the 2024 e-Conomy SEA report.
- stated as 'over 20%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google, Temasek and Bain (e-Conomy SEA)
Primary
Tier B
https://insights.topkee.com.sg/dynamic/maximized-google-ads-roi ↗
Source Article
Maximize ROI with Google Ads for Small Businesses | Topkee
Singapore
In today’s competitive market, small businesses face the constant challenge of standing out while maximizing their return on investment (ROI). Digital advertising has become a cornerstone for achieving these goals, and Google Ads stands out as a versatile and ROI-driven platform. With over…
Original Research
Google, Temasek and Bain (e-Conomy SEA)
· Original study ↗
Methodology
Cited from the 2024 e-Conomy SEA report (Google/Temasek/Bain)
Methodology documented
Segmentation
IndustryeCommerce
RegionAPAC
Channelmulti-channel
Cite this stat
Plain Text
Southeast Asia e-commerce: 20% video commerce share of gmv. Source: Google, Temasek and Bain (e-Conomy SEA) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-gmv-video-commerce-share-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sea-gmv-video-commerce-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- video commerce share of gmv for Southeast Asia e-commerce<br><small>Source: Google, Temasek and Bain (e-Conomy SEA) (2024) · <a href="https://lighthousedata.io/data/sea-gmv-video-commerce-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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