B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

18%

18% -- ecommerce sales growth rate for Southeast Asia e-commerce sector (2022)

2022  · Ascential Digital Commerce

Ecommerce sales in Southeast Asia are projected to grow nearly 18% in 2022.

  • Projected growth ('nearly 18%')
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Attribution: Ascential Digital Commerce View source
Lighthouse Research Team
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Source verified Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2022
Entity
Southeast Asia e-commerce sector
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Ascential Digital Commerce Primary Tier B
https://martechasia.net/news/ecommerce-sales-in-southeast-asia-projected-to-grow-18-in-2022-reaching… ↗
Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl
Source Article
Ecommerce sales in Southeast Asia projected to grow 18% in 2022, reaching US $38.2 billion: Ascential | MartechAsia
Brands and retailers must invest in capabilities that allow them to offer personalisation at scale to succeed in a new generation of digital-first shopping. Ecommerce sales in the SE Asia are to grow nearly 18% to reach US$38.2 billion by the end of 2022, up from US$31.9 billion in 2021. By 2026, ec…
Original Research
Ascential Digital Commerce · Original study ↗

Ascential Digital Commerce whitepaper projections

Methodology documented
Industrymarketing
Plain Text
Southeast Asia e-commerce sector: 18% ecommerce sales growth rate. Source: Ascential Digital Commerce (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-ecommerce-growth-2022
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<blockquote cite="https://lighthousedata.io/data/sea-ecommerce-growth-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- ecommerce sales growth rate for Southeast Asia e-commerce sector<br><small>Source: Ascential Digital Commerce (2022) · <a href="https://lighthousedata.io/data/sea-ecommerce-growth-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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