B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$263,000,000,000
$263,000,000,000 -- ecommerce gmv for Southeast Asia digital economy (2024)
The gross merchandise value (GMV) of the wider digital economy in Southeast Asia was $263 billion in 2024 according to Google, Temasek, and Bain.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$263,000,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google, Temasek, and Bain
Primary
Tier B
https://sportsbridgeasia.com/football-sponsorships-opportunities-for-brands/ ↗
Source Article
Football Sponsorship Opportunities for Brands (FIFA World Cup 2026 Strategy Guide) - Sportsbridge Asia
Football Sponsorship Opportunities for Brands (FIFA World Cup 2026 Strategy Guide)
The real opportunity in football sponsorship Asia, football sponsorship Africa, and football sponsorship opportunities for brands is not just visibility.
For brands targeting Asia and Africa, football is not simply a …
Original Research
Google, Temasek, and Bain
· Original study ↗
Methodology
Google, Temasek, and Bain report cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Southeast Asia digital economy: $263,000,000,000 ecommerce gmv. Source: Google, Temasek, and Bain (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-digital-economy-263b-gmv-2024
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<blockquote cite="https://lighthousedata.io/data/sea-digital-economy-263b-gmv-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$263,000,000,000</strong> -- ecommerce gmv for Southeast Asia digital economy<br><small>Source: Google, Temasek, and Bain (2024) · <a href="https://lighthousedata.io/data/sea-digital-economy-263b-gmv-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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