B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

82%

82% -- consumers discovering new products via social media for Southeast Asian consumers (2024)

Name: Consumers Discovering New Products Via Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2024 · Shopify

82% of Southeast Asian consumers discover new products through social media.

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Attribution: Shopify View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

82%

Unit

Percentage

Data Vintage

2024

Entity

Southeast Asian consumers

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Shopify Primary Tier B

https://martechasia.net/news/southeast-asias-retailers-bet-big-on-social-commerce/ ↗

Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl

Source Article

Southeast Asia’s retailers bet big on social commerce | MartechAsia

68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing behaviour. Shopify’s Southeast Asia Retail Report 2024 found that Southeast Asian retailers are placing big…

Original Research

Shopify · Original study ↗

Methodology

Shopify Southeast Asia Retail Report 2024 consumer survey

Methodology documented

Segmentation

IndustryRetail RegionAPAC Channelsocial

Cite this stat

Plain Text

Southeast Asian consumers: 82% consumers discovering new products via social media. Source: Shopify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-consumers-product-discovery-social-media-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/sea-consumers-product-discovery-social-media-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- consumers discovering new products via social media for Southeast Asian consumers<br><small>Source: Shopify (2024) · <a href="https://lighthousedata.io/data/sea-consumers-product-discovery-social-media-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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