B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
83%
83% -- consumers cutting back on non essential expenses for Southeast Asian consumers (2024)
83% of Southeast Asian consumers cut back on non-essential expenses due to inflation and rising cost of living.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier B
https://martechasia.net/news/southeast-asias-retailers-bet-big-on-social-commerce/ ↗
Source Article
Southeast Asia’s retailers bet big on social commerce | MartechAsia
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing behaviour.
Shopify’s Southeast Asia Retail Report 2024 found that Southeast Asian retailers are placing big…
Original Research
Shopify
· Original study ↗
Methodology
Shopify Southeast Asia Retail Report 2024 consumer survey
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
Channelsocial
Cite this stat
Plain Text
Southeast Asian consumers: 83% consumers cutting back on non essential expenses. Source: Shopify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-consumers-cutting-nonessential-spending-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sea-consumers-cutting-nonessential-spending-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- consumers cutting back on non essential expenses for Southeast Asian consumers<br><small>Source: Shopify (2024) · <a href="https://lighthousedata.io/data/sea-consumers-cutting-nonessential-spending-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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