B
Evidence Grade B
Safe to Cite
Current
57%
57% -- advanced ai adoption rate for Marketing organisations in Southeast Asia (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
143
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA and Decision Lab
Primary
Tier A
https://mmaglobal.com/documents/state-ai-marketing-sea-report-2026 ↗
Source Article
The State of AI in Marketing
Original Research
MMA and Decision Lab
· Original study ↗
Methodology
Joint MMA and Decision Lab survey of 143 marketing professionals across five Southeast Asian markets, conducted in early 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing organisations in Southeast Asia: 57% advanced ai adoption rate. Source: MMA and Decision Lab (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-advanced-ai-adoption-marketing-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sea-advanced-ai-adoption-marketing-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- advanced ai adoption rate for Marketing organisations in Southeast Asia<br><small>Source: MMA and Decision Lab (2026) · <a href="https://lighthousedata.io/data/sea-advanced-ai-adoption-marketing-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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