C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
$109,000,000,000
$109,000,000,000 -- ecommerce market size for Southeast Asia e-commerce market (2020)
Southeast Asia's e-commerce market reached US$109 billion in 2020.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$109,000,000,000
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
martechasia.net
Primary
Tier B
https://martechasia.net/perspectives/marketing-to-shoppers-in-the-brave-new-world-of-retail/ ↗
Source Article
Social Media ad cost continues to climb up in SE Asia | MartechAsia
Ad spend on Facebook and Instagram in Southeast Asia reaches 36.4% YoY in Q3.
Brand investment in social media is growing faster than ever as social platforms become an essential part of consumers’ lives. Not only is ad spend up, but advertisers are gaining 3 times the engagement with Live video, an…
Also cited by
2026-10-01
Original Research
martechasia.net
· Original study ↗
Methodology
Cited from industry reports; social commerce accounted for ~44%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Southeast Asia e-commerce market: $109,000,000,000 ecommerce market size. Source: martechasia.net (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/se-asia-ecommerce-market-size-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/se-asia-ecommerce-market-size-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$109,000,000,000</strong> -- ecommerce market size for Southeast Asia e-commerce market<br><small>Source: martechasia.net (2020) · <a href="https://lighthousedata.io/data/se-asia-ecommerce-market-size-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.