B
Evidence Grade B
Graded
under review
Safe to Cite
Current
34%
34% -- annual turnover rate for B2B SDRs (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AeolusGTM
Primary
Tier C
https://aeolusgtm.com/reports/ ↗
Source Article
The State of B2B Revenue 2026 | AeolusGTM
Executive Summary
B2B revenue operations are in a structural crisis. Not a cyclical downturn. Not a talent shortage. A systems-level failure that most companies are trying to solve with people-level interventions.
This report compiles data from across the B2B landscape to paint a clear picture of wh…
Original Research
AeolusGTM
· Original study ↗
Methodology
B2B sales teams broadly 25-35%; SDR tenure 14-18 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SDRs: 34% annual turnover rate. Source: AeolusGTM (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sdr-turnover-2026
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<blockquote cite="https://lighthousedata.io/data/sdr-turnover-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- annual turnover rate for B2B SDRs<br><small>Source: AeolusGTM (2026) · <a href="https://lighthousedata.io/data/sdr-turnover-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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