B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
27%
27% -- share of potential selling time lost to bad data for SDRs (2026)
SDRs lose roughly 27% of their potential selling time working around bad data.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
ZoomInfo
Primary
Tier B
https://pipeline.zoominfo.com/operations/poor-data-quality-impact ↗
Source Article
Data Quality Metrics Every RevOps Leader Should Track Monthly
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Data Quality Metrics Every RevOps Leader Should Track Monthly
In 2026, 60% of organizations don't measure the cost of poor data quality at all, according to Gartner research cited in ZoomInfo…
Original Research
ZoomInfo
· Original study ↗
Methodology
ZoomInfo research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SDRs: 27% share of potential selling time lost to bad data. Source: ZoomInfo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sdr-selling-time-lost-bad-data-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sdr-selling-time-lost-bad-data-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share of potential selling time lost to bad data for SDRs<br><small>Source: ZoomInfo (2026) · <a href="https://lighthousedata.io/data/sdr-selling-time-lost-bad-data-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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