B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- scoring model accuracy loss rate for lead scoring models (2025)

Name: Scoring Model Accuracy Loss Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2025 · LeadBoxer

Lead scoring models can lose 30% to 40% of their accuracy within six months if not recalibrated.

Applies to scoring models that are not recalibrated

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Attribution: LeadBoxer View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2025

Entity

lead scoring models

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

LeadBoxer Primary Tier B

https://www.leadboxer.com/learn/embedding-lead-intelligence-into-product-practical-guide ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Embedding Lead Intelligence into Your Product: A Practical Guide — LeadBoxer

Embedding Lead Intelligence into Your Product: A Practical Guide Turn product events into sales signals by adding identity, firmographic enrichment, scoring, and fast in-product follow-up. Most product data tells you what users did, not who they are or whether they can turn into pipeline. My takeawa…

Original Research

LeadBoxer · Original study ↗

Methodology

Range 30%-40% reported; midpoint used

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

lead scoring models: 30% scoring model accuracy loss rate. Source: LeadBoxer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/scoring-model-accuracy-drift

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<blockquote cite="https://lighthousedata.io/data/scoring-model-accuracy-drift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- scoring model accuracy loss rate for lead scoring models<br><small>Source: LeadBoxer (2025) · <a href="https://lighthousedata.io/data/scoring-model-accuracy-drift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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