B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6%
6% -- desktop click through rate change for Science-related content (top desktop positions) (Q4 2024)
Science-related content experienced a 6.0 percentage point decrease in click-through rate for top desktop search positions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
Q4 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://www.platypusdigital.com/the-impact-of-googles-ai-overviews-on-charity-website-traffic-and-wh… ↗
Source Article
The Impact of Google’s AI Overviews on charity website traffic - and what to do about it - Platypus Digital
AI-powered search is changing how people find information online.
A recent study by Semrush published in Search Engine Journal said that Google’s AI Overviews now appear in 42.5% of search results as of Q4 2024, a 9 percentage point increase from the previous quarter.
This is already changing how us…
Original Research
Semrush
· Original study ↗
Methodology
Largest CTR decline by content category; top desktop positions for science content dropped 6.0 percentage points; from Semrush Q4 2024 CTR study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Science-related content (top desktop positions): 6% desktop click through rate change. Source: Semrush (Q4 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/science-content-desktop-ctr-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/science-content-desktop-ctr-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- desktop click through rate change for Science-related content (top desktop positions)<br><small>Source: Semrush (Q4 2024) · <a href="https://lighthousedata.io/data/science-content-desktop-ctr-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.