B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

37%

37% -- ai citation likelihood lift for content with comprehensive schema markup (2025)

2025  · Conductor and NYU AI Research Center

Content with comprehensive schema markup was 37% more likely to be cited in AI-generated responses compared to similar content without markup.

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Attribution: Conductor and NYU AI Research Center View source
Lighthouse Research Team
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Source verified Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
content with comprehensive schema markup
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Conductor and NYU AI Research Center Primary Tier C
https://genmark.ai/resources/blog/generative-engine-optimization ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Generative Engine Optimization: The Next Frontier in Digital Visibility
Generative Engine Optimization: The Next Frontier in Digital Visibility Key Takeaways - Generative AI search engines are rapidly gaining market share, with studies projecting up to 25% of search volume shifting to these platforms by 2026 - Traditional SEO tactics alone won't secure visibility in AI-…
Original Research
Conductor and NYU AI Research Center · Original study ↗

Conductor and NYU AI Research Center analysis cited

Methodology documented
Industrymarketing
Plain Text
content with comprehensive schema markup: 37% ai citation likelihood lift. Source: Conductor and NYU AI Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/schema-markup-ai-citation-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/schema-markup-ai-citation-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- ai citation likelihood lift for content with comprehensive schema markup<br><small>Source: Conductor and NYU AI Research Center (2025) · <a href="https://lighthousedata.io/data/schema-markup-ai-citation-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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