B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28.5%
28.5% -- search lift for Saucony products (2021)
Pixability and Saucony's CTV campaign drove a 28.5% lift in Saucony product searches on Amazon.com and the Amazon app.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28.5%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pixability
Primary
Tier B
https://www.pixability.com/news/leading-global-performance-running-brand-saucony-leverages-pixabilit… ↗
Source Article
LEADING GLOBAL PERFORMANCE RUNNING BRAND SAUCONY LEVERAGES PIXABILITY TO OPTIMIZE CONNECTED TV CAMPAIGNS ACROSS YOUTUBE, AMAZON FIRE TV & ROKU | Pixability
LEADING GLOBAL PERFORMANCE RUNNING BRAND SAUCONY LEVERAGES PIXABILITY TO OPTIMIZE CONNECTED TV CAMPAIGNS ACROSS YOUTUBE, AMAZON FIRE TV & ROKU
Boston, Mass. — Pixability (www.pixability.com), the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, Rok…
Original Research
Pixability
· Original study ↗
Methodology
Lift in Saucony product searches on Amazon.com and the Amazon app
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Saucony products: 28.5% search lift. Source: Pixability (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saucony_ctv_campaign_lift_amazon_searches
HTML Embed
<blockquote cite="https://lighthousedata.io/data/saucony_ctv_campaign_lift_amazon_searches" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.5%</strong> -- search lift for Saucony products<br><small>Source: Pixability (2021) · <a href="https://lighthousedata.io/data/saucony_ctv_campaign_lift_amazon_searches" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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