B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9%
9% -- search lift for Adidas (2026)
Adidas experienced a 9% search lift above its pre-World Cup baseline over the course of the tournament.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Captify
Primary
Tier B
https://digiday.com/marketing/nike-versus-adidas-which-brand-won-the-world-cup/ ↗
Source Article
Nike versus Adidas: Which brand won the World Cup?
Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel, creative asset and dollar spent along the way — and feverishly trying to connect their choices to incremental sales growth.
There …
Original Research
Captify
· Original study ↗
Methodology
Captify search data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Adidas: 9% search lift. Source: Captify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/adidas-search-lift-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/adidas-search-lift-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- search lift for Adidas<br><small>Source: Captify (2026) · <a href="https://lighthousedata.io/data/adidas-search-lift-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.