B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- cmos reporting clear roi from generative ai for CMOs (chief marketing officers) (2026)
93% of CMOs report seeing clear ROI from generative AI according to a SAS study.
- Cited secondhand from a SAS study without survey methodology or sample size details provided.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SAS
Primary
Tier C
https://www.fieldtrip.agency/post/best-ai-marketing-agencies ↗
Source Article
Best AI Marketing Agencies Building the Next Era of Advertising
Yousuf
Published:
July 15, 2026
Updated:
August 21, 2026
Artificial Intelligence (AI) is now an integral part of marketing. It’s ingrained in how modern teams plan campaigns, understand customer behavior, create content, optimize media spend, and improve conversion rates.
In fact, HubSpot’s 2026 Sta…
Original Research
SAS
· Original study ↗
Methodology
SAS study cited secondhand via Fieldtrip blog; survey year and sample size not specified in citing article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs (chief marketing officers): 93% cmos reporting clear roi from generative ai. Source: SAS (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sas-cmos-generative-ai-clear-roi
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<blockquote cite="https://lighthousedata.io/data/sas-cmos-generative-ai-clear-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- cmos reporting clear roi from generative ai for CMOs (chief marketing officers)<br><small>Source: SAS (2026) · <a href="https://lighthousedata.io/data/sas-cmos-generative-ai-clear-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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